ImageApplication Server provides a variety of features and applications that can operate on IP-based network. Application Server can be categorized into Media Server and Feature Server.

A Media Server is classified from Feature Server separately because applications need specific processing for media content. It means a Media Server must be supported by digital signal processing hardware with high performance.

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Outbound Contact Center is a service that provides outgoing call to customer based on manual or automatic dialer. Manual dialer typically using preview dialer provides opportunity for agents to review about contact information and allows agents to choose when to dial that contact. During the preview time, agents may edit or lookup additional information about the contact in other applications.

 

Automatic dialer typically using progressive or predictive dialer. Progressive dialer provides agents a set amount of time to review about the contact before automatically dialing the outbound call. When the dialer meet a busy call or can’t meet with customer, the dialer can repeat dialing the customer in the next time depend on their configuration. Benefit of progressive dialer is the customer have been contacted one by one.

 

A predictive dialer leverages a CRM or database system in order to place outbound calls to targeted customers. Once a contact to customer has been reached, the calls is immediately routed to available agent, simultaneously providing agent with the contact information. Predictive dialer is suited for telemarketing to catch customer as many as possible.


 
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